The Altra Story
Altra was created to help runners learn and experience the benefits proper low-impact form with footwear that didn't disrupt it.
"Years ago while filming customers at my family's running store in the Rocky Mountains, I noticed a disturbing trend--our customers ran with greater impact and poor posture when wearing the traditional running shoes we were selling them. When we analyzed their form while running barefoot, they immediately returned to proper, low-impact running technique. We began to question whether the shoes we were selling them actually hurt them more than helped.
After realizing the elevated heels of their running shoes was the source of the problem, I began cutting off the excess weight and thickness to return their feet to a natural position. I coined this modification "Zero Drop" to describe how the cushioning no longer dropped from the heel down to the forefoot. This gave our customers the benefit of good form and low impact, without sacrificing the cushioning many runners felt they needed to do long mileage.
While testing our Zero Drop theory, we immediately saw incredible results with our staff and customers. It helped suffering runner's get back into running and provided them with a relaxed, comfortable and natural running experience. We teamed up with some of the best engineers, designers, elite runners and biomechanical experts in the industry and started Altra to bring a better running experience to the masses.
As Ultra Marathoners and Triathletes, we also wanted a shoe that would let people run more comfortably and efficiently for any distance. Our unique shoes mimic the shape of a healthy foot and restore your feet and body to their natural position. We've seen our shoes return people to running, improve running technique and change lives. We believe they will help you run better and more comfortably too! "
Creator and Founder of Altra