"The photo above is of my dad Bobby (bottom left), my uncle Steve (bottom right), my Grandma Alice (top right), and Grandad Bob (top left) when the store opened in 1981. I wasn't even around at the time of the photo but can imagine the excitement from all the amazing things the store would create for my family and the community. All the employees both past and present who have made it what it is as well as the community and the people who have supported us over the years by trusting our knowledge and expertise of the area, the gear, and advice we can give. If your looking for the best straight up advice to help get you on the trail or water, then look no further than your local outdoor core store since 1981. Our goal is to provide you with everything you'll need for an adventure so you will gain the same love and passion for the outdoors that my family and MSL has provided to me over the years and I know we can do the same for you. Cheers for keeping it local!"